Orange Identity

Research that tells you what the Dutch market really wants

Desk research only gets you so far. We combine market data with interviews, surveys and on the ground checks to show you the size of the opportunity, who you will compete with and what Dutch customers expect from a brand like yours.

Replace guesswork with evidence

Our researchers speak to Dutch buyers, distributors and retailers in their own language. That is how you hear the objections that never make it into a report, and the openings your competitors missed.

What we do

Market sizing

Total and serviceable market for your category in the Netherlands and the wider Benelux.

Competitor analysis

Who sells what, at which price, through which channels, and how they talk to customers.

Customer interviews

In depth interviews with Dutch buyers and decision makers, conducted in Dutch.

Surveys and concept tests

Quantitative validation of your proposition, pricing or packaging with a Dutch panel.

Retail and distributor scan

A map of the relevant wholesalers, retailers and partners and how to approach them.

Ongoing market insights

Quarterly updates on trends, regulation and competitor moves that affect your plans.

What you walk away with

Every engagement starts with a fixed scope and a clear price, agreed after a free intake call.

  • A research report with clear conclusions
  • Competitor and pricing overview
  • Interview and survey findings
  • Recommendations you can act on

Questions about market research

Can you research niche B2B markets?

Yes. For specialist B2B markets we rely more on expert and buyer interviews than on panels, and we recruit respondents through our own network.

Do we get the raw data?

Always. You receive the report, the interview summaries and the survey dataset.

Do you also want to grow in the Netherlands?

Book a free intake call. We listen to your plans and tell you honestly where we see the opportunities, and where we do not.